Better only sits itself down when you’ve really given it your all. When you’ve been pushed into a corner - but then found out you quite like it there. When you’ve taken something apart and then completely redesigned it so it’s smarter, smoother, quieter, cleaner. Take the new Accord.

What happens if go back to the drawing board to get one little engine filter working in the best way possible? How do you make a racing car suspension feel super-smooth? And how can some of the world’s cleverest technology be so simple to use?

It’s amazing what you can achieve when you think it can’t be done.

Difficult is worth doing